Cultivo – Comercio Justo, was a fair trade event that took place on Mexico City’s Magdalena Contreras District. The goal was to create a space for local artists, crafters, farmers and producers to sell their products and get to be known by the community.
I was commissioned to design the graphic style for their social media content based on their branding, created by Esa Mtz.
The style was inspired on farmer’s market events. The use of color blocking and typography resembles the style of hand painted signs that is commonly used at those events.
A guideline’s manual was created as well as templates for different types of content, ads and photos.
CultivoMC / Esa Mtz
Social media, Branding